Why should good advertisers care about bad ads
The answer to the seemingly simple question is complicated because digital advertising is so...
How does disinformation affect user engagement?
The phrase “In this world, nothing can be said to be certain except death and taxes,” has been...
Excellence in Ad Quality: PubMatic Protects Publishers and Audiences
PUBMATIC's investment in Ad Quality Infrastucture Eric Bozinny, Senior Director, Marketplace...
How DSPs Can Benefit From A Solution Like Confiant
Demand Side Platform (DSP) Challenges The incredible scale of programmatic advertising makes it...
What US privacy laws do advertisers need to be aware of in 2023?
January 28th is celebrated globally as Data Privacy Day. It acts as a reminder that several US...
Bringing Transparency To The Buy-Side
Day after day, search after search and page after page–you see ads. Everyone encounters ads,...
Five Ways Bad Ads Steal Good Money From SSPs
Programmatic and Bad Ads Digital advertising soared 35% to $189 billion in 2021, according to the...
Confiant Now Covers Native Ads
We’re pleased to announce coverage for on-page native ads, expanding support for providers like...
SSPs aren't created equally: Insights into which SSPs drove the most problematic impressions in Q2, 2020
As the programmatic landscape continues to evolve post-COVID, we take a look back at last quarter...
A Publisher’s Guide to Evaluating Ad Security and Ad Quality Solutions
Digital publishers seemingly face a dilemma between protecting their audiences from malicious,...
Gain more control over your ad experience with Brand & Category Controls (Beta)
Today, we’re excited to announce the beta release of Confiant’s Brand and Category Controls, the...
What ad quality issues do top publishers care about?
It will come as no surprise to digital publishers that in 2020 ad blockers remain a top cause of...
Worried about GDPR and CCPA? Don’t Overlook the Malvertising Threat.
Are you’re a publisher who’s made major changes in the wake of new regulations and new anxieties...
The Difference Between Malvertising and Ad Fraud (And Why It Matters)
The terms are sometimes used interchangeably, but they mean very different things, and refer to...
4 Reasons Malvertisers are Some of the Most Sophisticated Advertisers
It’s tempting to write off malvertisers as simply an annoyance or unsophisticated criminals, but...
